Thursday, September 22, 2011

Heathkit: Response to Kit Annoucement "Scary"

Heathkit's director of sales and marketing says the response to the company's announcement that it was returning to the kit business has been "overwhelming, exciting and scary." Ernie Wake told the ARRL Letter that "(t)he scary part is that the brand name has so much loyalty that we don't want to disappoint the people who have such fond memories." He also said the company originally had "no intention of entering the amateur radio kit market" when it first made the announcement, but that response from hams has forced it to reconsider. Wake also spoke with CQ Kit-Building Editor Joe Eisenberg, K0NEB, who reports on the company's ham-related plans in his column in the November issue.